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Elementor Pro: Unlock 20 Powerful Features for a Landing Page that Converts

Every page of your website should have a call to action, but none is as important as the landing page. Elementor Pro comes with 20 powerful features just waiting for you to unlock the potential of your landing pages.

Here are 20 features that will unlock the potential of every page of your website.


1. Theme Builder

The theme builder feature allows you to create custom templates using the visual editor. It allows you to quit worrying about all that .php forever. With Elementor Pro, you can produce your own unique WordPress theme. All with no coding! 


2. WooCommerce Builder

If you have an e-commerce website driven by WooCommerce, Elementor Pro can take the design of your e-commerce site to a while other level by letting you create custom templates. No need to buy a WooCommerce theme. Now, you can customize the WooCommerce with the visual editor of Elementor. The WooCommerce parts you can create the custom templates of are:

  • Single product page
  • Product archive pages (categories and tags)
  • Shop page
  • Cart page
  • Checkout page
  • My Account page
  • You have the following widgets to create the custom templates for WooCommerce
  • Products
  • WooCommerce Breadcrumbs
  • Custom Add To Cart
  • WooCommerce Pages
  • Product Categories
  • Menu Cart
  • Product Title
  • Product Images
  • Product Price
  • Add To Cart
  • Checkout
  • Product Rating
  • Product Stock
  • Product Meta
  • Brief Description
  • Product Content
  • Product Data Tabs
  • Additional Information
  • Product Related
  • Upsells
  • Cart
  • My Account


3. Popup Builder

Popup builder is a feature you can use once you have upgraded to the Pro version. The feature enables you to produce attention-grabbing popups on your website without coding. There are over 100 ready-made popup templates offered by Elementor. From email subscription popups, cookie consent popups, notification bars, and so on.

The popup builder supports the following trigger types:

  • On page load
  • On scroll
  • On scroll, to element
  • On click
  • After inactivity
  • On page exit intent

The form builder feature allows display conditions, so you can where a popup should appear just like theme builder templates. It also allows you to display a popup based on the following conditions:

  • After x page views
  • After x sessions view
  • When arriving from a certain URL
  • When arriving
  • Search engines
  • Show a popup on unlogged in users only
  • Show on specific device types (desktop, tablet, smartphone)
  • Show on specific web browsers

Thanks to its on click trigger support, you can also make use of the popup builder to create both a full-screen menu and off-canvas menu (you can also use JetMenu to create those menu types, as well as a mega-menu).


4. Form Builder

Elementor Pro gives you access to the Form widget. You can use the widget to add a form to the page/theme builder template you are working. The widget allows you to create a wide range of form types, thanks to its extensive field type support. Here are the field types supported by the Form widget of Elementor:

  • Text
  • Email
  • Text area
  • URL
  • Tel
  • Radio
  • Select
  • Checkbox
  • Acceptance
  • Number
  • Date
  • Time
  • File Upload
  • Password
  • HTML
  • Hidden

To protect your form from spammers, you can integrate it with reCAPTCHA. Elementor allows you to create multi-step forms to simplify long forms and provide better user experiences. Elementor does not have a default feature that allows you to manage submissions. To do so, you can use Form Vibes.

The Form widget integrates with services such as ActiveCampaign, GetResponse, Discord, and more.


5. Third-Party Connections

As mentioned above, you can use the Form widget of Elementor to create a wide range of forms thanks to its extensive form fields support. One of which, you can use the Form widget to create an email opt-in form to generate leads. You can connect your form with popular email marketing services like ActiveCampaign, GetResponse, and so on. Here are the third-party services you can integrate your form with:

  • HubSpot
  • GetResponse
  • Mailchimp
  • MailPoet
  • ActiveCampaign
  • MailerLite
  • ConverKit
  • Drip
  • Slack
  • Discord

6. Motion Effects

Elementor Pro comes with setting options to allow you to apply motion effects to an element on the page you are working on. You can make use of the feature to add animation effects to your page without needing to understand JavaScript. You can combine this feature with Lottie animation to take your animation effects beyond.

The motion effects offered by Elementor Pro fall into two types: scrolling effect and mouse effect. In addition, you can also apply sticky option to a section and widgets.


7. Custom CSS

Elementor allows you to create beautiful pages on your WordPress site without dealing with CSS. However, if you want to create a completely unique website, you can make use of your CSS skills.

Custom CSS enables you to use more advanced CSS features, such as CSS Transform that are not yet available on Elementor, to add a sophisticated hover effect. You can add custom CSS to every Elementor element. Be it a section, column, or widget


8. Over 90 Widgets

Elementor is released as a freemium plugin, meaning you want need to spend a cent to see what using many of these widgets. In fact, Elementor Pro is technically an add-on for Elementor Free.

The Elementor Free version provides basic widgets, but the pro version comes with more sophisticated widgets like Posts, Form, Login, Price List, etc. Here are just a few of the widgets that can be unlocked upon upgrading to Elementor Pro.

  • Share Buttons
  • Author Box
  • Facebook Page
  • Facebook Button     
  • Post Comments
  • Price List      
  • Site Logo       
  • WooCommerce Pages
  • Nav Menu     
  • Sitemap
  • Post Title
  • Code Highlight
  • Video Playlist
  • PayPal Button
  • Hotspot

9. Dynamic Content

Thanks to its dynamic content support, you can also use Elementor to create a dynamic website such as a blog, a news portal, a listing website, and other types of dynamic websites. You can add dynamic content to a theme builder template or page.


10. Custom Fields

The widgets we mentioned on point 9 above can be used to add the default dynamic content of WordPress such as post title, post meta, featured image, and so on. What about custom fields? Elementor Pro also allows you to add custom fields. By maximizing this feature, you can use Elementor to create any type of website with minimum plugins possible. Elementor Pro is compatible with the following popular custom field plugins

  • Pods
  • Advanced Custom Fields
  • Toolset
  • JetEngine

How to integrate a certain custom field plugin with Elementor Pro

You can simply create the custom field group using your favorite custom field plugin and use Elementor to display the data of the custom fields you created. You can display the custom fields on a template. You can read our previous article to learn how to add custom fields in Elementor.


11. Over 300 Pre-Made Templates

There are two options to create a page or theme builder template. First, you can create your page from scratch using your own design concept. Second, you can create your page from a ready-made template offered by Elementor.

With Elementor Pro, you will have access to all ready-made templates available on the template library, including the ones labelled “PRO”.


12. Template Kits

A template kit is a collection of Elementor templates that were designed for specific website types. All templates of a template kit have the same design concept. From the typography, color, and so on. A template kit allows you to get a website done more quickly. At the time of writing, Elementor already has 16 template kits.


13. Full Site Editor

The concept of full site editing makes it possible for you to edit two or more elements of your website from a single place. You can edit headers, footers, templates like a category page template or single post template or from a one place.

Say you are editing the custom single post template of your website and there are some changes you want to make on the custom header. In such a case, you don’t need to close the Elementor editor to change the header. You can simply hover your mouse over the header (or footer) and click the yellow handle.

Similarly, when you are editing the custom header and want to make some changes to the custom single post template, you can simply hover your mouse over the single post template and click the yellow handle as well.


14. Global Widgets

Global widget is a feature dedicated to streamlining your workflow. In addition, the feature also helps you to have consistent design on certain elements like button or form.

Say you are creating a website that comprises several pages. On some pages, you want to add a button. In such a case, you can specify a global button widget. Instead of adding a new button widget and make styling from the start, you will save you a lot of time in getting your project done.

When you make a change on a global widget, the change will apply to all pages where the associated global widget is added to.


15. Actionable Links

When creating a landing page you might want to add a certain action. For instance, you might want your visitors to contact you via WhatsApp or email. You can use the feature to add a WhatsApp button, email button, and so on to your landing page. Here are the actions you can set:

Send email

  • Contact via WhatsApp
  • Send text message (SMS)
  • Make a call
  • Start a Skype chat
  • Start a Messenger chat
  • Start a Viber chat
  • Add event to Google Calendar
  • Add event to Outlook Calendar
  • Add event to Yahoo Calendar

To set a certain action, you can click the dynamic icon on the link field and select Contact URL. You can then click the wrench icon to select the action you want to set.


16. Custom Font

The pro version of Elementor allows you to add new fonts in the following formats:

  • WOFF
  • WOFF2
  • TTF
  • SVG
  • EOT

You can also integrate your Elementor with Adobe Fonts if you use Adobe Fonts.     


17. Custom Icons

 If you want to use your own icons, Elementor Pro allows you to do so. You can upload a set of icons and Elementor will make them available on the icon library. You can go to Elementor -> Custom Icons to add custom icons in Elementor.


18. Dynamic Colors

Add dynamic content to your WordPress. Besides custom fields and the default dynamic content of WordPress, you can also add dynamic colors. Using this feature, you can set (dynamically, of course) distinct colors to the same element on a certain template.

You can use ACF to add dynamic colors in Elementor. ACF has a Color Picker field to allow you to provide a color picker on your custom field group.


19. Custom Code

You can install Google Analytics without editing your header or footer thanks to the Custom Code feature. In addition to installing Google Analytics, you can also use the feature to install other 3rd party analytics tools.


20. Role Manager

You can use the Role Manager to control who can access the Elementor editor on your WordPress site. This feature is useful if you have a large WordPress site with some users. You can access this feature by going to Elementor -> Role Manager on your WordPress dashboard.



Elementor is a great tool to create a beautiful website without dealing with codes. Be it CSS codes, HTML codes, PHP codes or JavaScript codes. The free version of Elementor has been great, but to unleash its potential as the best page builder plugin, you need to unlock all the features, which you can do by upgrading to the pro version. Most times, upgrading to Elementor not only allows you to unlock pro features but also disclose WordPress features you might haven’t heard of like custom fields and custom post type.

Elementor offers some pro plans which you can use according to your needs.

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